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Invention or Innovation?
– By Steve Robins Innovation and Solution Marketing New inventions are attractive. They’re fresh, unique, clever, first — superlatives abound. We admire inventions — and the people and companies that...
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Arrogance Is Not a Solution
– By Steve Robins Arrogance contributed to Apple iPhone antenna woes Continued from Apple: Honey I Forgot the Customer! Solutions are driven by user needs. Even innovative new offerings need to be...
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